Sai Vineeth carries forward a 28-year family legacy in jewellery, strengthened by over 15 years of personal industry experience. Having understood the trade from its foundations to the modern retail landscape, he founded ZOORI with a distinctive vision—to create a new expression of fine jewellery for modern India. Through contemporary design and an elevated retail experience, ZOORI makes fine jewellery more personal, relevant and effortlessly aspirational for a new generation.